Air Jordan Shoes and Their Up Rise in the Fashion World


In early 1984 the famous Nike sneaker brand that we now see everywhere today was struggling. The previous year they were huge but as the running shoe craze began to die down Nike needed something new and inviting to make sure that the company stayed on top of the industry. During this time Michael Jordan was already endorsing some other companies and Nike saw him as the “Golden Ticket” to their success and therefore set out to sign him. Of course at this time Michael Jordan had no idea to what point this would grow but his agent saw the potential in signing a contract with Nike.

This then spawned the sneaker known today by many as the Air Jordans. Once Nike had gotten a hold of Michael they then presented him with the name as well as the first style and set of colors that they were planning on creating. During the conference between MJ his agent and the Nike staff things seemed to not go so well and Michael was said to have a sort of bored look on his face. Nike representatives where worried but as soon as they left the meeting Michael said that he would like to take part in this deal.

After Michael decided to officially take part in this deal Nike signed a 2.5 million dollar contract for five years, plus royalties and other fringe benefits and this was then the entire “shoe game” changed. At that time many basket ball sneakers were simple and white but not the new Air Jordan 1’s, they where a bold black and red. Now of course this is a huge switch but it caught the attention of viewers everywhere, even so much that the NBA banned the shoe from the league. This didn’t stop Michael from wearing them though, but every game they were worn the NBA charged Michael a $5,000 fine. This fine was paid by Nike and they could care less as their sneaker was getting HUGE exposure.

You would think that with its huge exposure they would sell off like nothing but with their steep prices the sales hadn’t been all that good and Jordan was looking on leaving the deal. This was until Hatfield stepped in and sat down Michael to have a one on one discussion on where he would like to see the design and company go. This was after the Air Jordan II’s had been released and during the planning of the Air Jordan III’s. With the help of Michaels input on the new Jordan III’s he made them lighter and with better materials which could be sold at a cheaper price. This was the turning point of Nike as sales sky rocketed.

After many years with Nike they decided that it would be best to make Air Jordan Shoes a sub-brand of Nike. After this was put into action the Jordans no longer where created with the Nike Swoosh or the Nike name on the sneakers giving the Jordan brand endless possibilities on where to venture from this point.

A brand which started on a bumpy road has grown to create one of the biggest impacts on the shoe industry and until this day, are still worn and praised on their appearance. Now there are many more Air Jordan shoes out there which include Air Jordan 1 all the way up to Air Jordans 24 which was the number that Michael Jordan played with during his basket ball career. If you are looking to purchase some of his famous sneakers they can be found in most sneaker retailers that are out today and although they are a bit more expensive expense comes with most nicer looking sneakers.

The Craze of Black Air Jordans


Today’s generation waits eagerly for the launch of a new variety of sneakers by this company. Air Force Ones when launched was the first one to have a full length air sole. Many of you must have collected all the shoes of this series but still do you remember how many varieties have been released so far. Nike has launched many versions of Air Force Ones with names like Celebrity Exclusives, Special Holiday Shoes and Limited Colour Ways.

After the success and popularity of Air Force Once, Nike decided to launch a new variety of shoes in 1985. This time it was decided by the company to change the color and style of basketball shoes from white to black and red which were very uncommon but were also considered as devils colors. Thus, black Air Jordans were introduced.

The name of the shoe black Air Jordan was kept, while keeping in mind Michael Jordan, the famous basketball player. He was the brand ambassador of the product. There were lots of apprehensions in the initial stages of launch but it went on to become the most famous brands of Nike. Even today people love to have glance of it and dream to own one. The magic that Air Jordan created can be seen today as well in a youngster’s eye when he goes to buy an Air Jordan shoe for himself. Initially Air Jordan was launched as basketball shoe but later endorsed in many other products like sneakers, casual footwear, exclusive wears, women’s wear, men’s wear, children wear, bags and accessories. They introduced the concept of customized kicks. Many of us might have owned an Air Jordan once in our lifetime but in 1997 Nike gave up the ownership of Air Jordan. Even today Air Jordan is remembered as Nike’s brand.

History of the Air Jordan Sneakers


Nike is a worldwide recognized sneaker brand, the most popular line of Nike sneakers is called to Air Jordan. As you may know, this specific brand of shoes was designed for Michael Jordan, one of the best basketball players in history, this brand became so popular that Nike had to create a subdivision which would handle everything related to the Air Jordan sneakers.

This line was created back in 1984 and there have been numerous releases each and every year, even after Michael Jordan retired from professional basketball, due to their popularity is a sneaker which is purchased by private collectors will acquire basketball related memorabilia. The Air Jordan sneakers are classified according to the year they were released to the market and by their particular model, which vary from samples, originals also referred to as OG, retros, retro pluses and player executive models which are also referred to as PE.

In addition, the Jordan brand also produces a line of team shoes which have nothing to do with the Air Jordan models but are just as popular. When it comes to the Air Jordan models, one signature design is re-introduced every year however, it is different from the previous design because the colors and the scheme have been changed.

In order to create a good demand and keep the value of the shoe as high as possible, the subdivision of Nike which is in charge of releasing new Air Jordan sneakers announces one specific date which will be set for distribution of this specific line, this ensures that the sneakers will still be wanted by basketball fans who love the retro design of the shoe.

Ever since its original release there have been 23 models introduced to the market, the names of each model only vary by a number which is given to the shoe in order to represent the sequence of the release. Back in 1985 the Air Jordan I was considered a breakthrough in basketball although he was later on improved with a new line called the Nike dunk which was intended for college basketball, it wasn’t until the third release that the Air Jordan sneakers featured the jumping logo, this edition of the sneaker was the cornerstone of Nike’s most successful advertising campaign.

Air Jordan III was reintroduced in 1994 however that sales were not as great as expected which is why it had to be re-retroed and become a hit, it is said that a pair of Air Jordan III can be sold for over $300.

The History of the Air Jordans


The Air Jordans brand of basketball shoes remains popular today. It has been around since 1984 and fans who wear these shoes say they are comfortable and reliable for the court. As you may imagine this shoe started out as a way to complement the career of Michael Jordan, with a new designer creating the next shoe, each year.

This is more a designer shoe than anything else and they are classified in that way. There are several designs that include Samples, Originals (OG), Retros, Retro+’s. This is important to know when you are looking for one of the Air Jordans Line.

One of the reasons why Nike approached Michael Jordan for his endorsement was because they were a struggling company who had started with only running shoes. This product line had pretty much run its course by 1984 and they were looking for a way to restyle their brand.

Jordan didn’t really like the idea initially because he was endorsing other products and he really didn’t like the Nike line. However, his agent helped him see the potential of having his own “Air Jordans” line that would get him more recognized and help Nike recover.

The interesting thing is that an endorsement from an athlete generally would not give a strong backing to a particular shoe. Most companies do not like to go with only one athlete and Jordan was reluctant because he was most loyal to Converse and Addidas at the time.

The fact that Michael Jordan had charisma and many people paid attention to him was part of the reason Nike approached him. He always had personality and heart. At the time he was a rookie, but Nike saw the potential for him to be a star. So, they decided to go with him and Jordan finally relented.

When they finally signed the deal Michael Jordan was able to receive a $2.5 million contact with royalties and fringe benefits and it was to last five years. This has lasted a lot longer and there have now been nine different issues of the Air Jordans and several other styles as off shoots of the line.

After the 1986-87 Slam Dunk competition at Seattle Coliseum, Nike changed the Air Jordans logo to the familiar Jumpman logo that is on the shoes today. However, the Jordan 2 was not as well received as Nike thought it would be so Jordan was ready to leave.

Today, the Jumpman logo is being retired as Jordan is retiring and in the latest Jordan 23, the Jumpman logo is smaller than in any of the other shoes. The Air Jordans line has become a collection item for some and the rest as they say is history.