Every youngster is absolutely crazy about the Air Jordan Sneakers. Young, energetic and impressionable basketball players made a lasting impression on the youngsters by wearing these sneakers. During the late 1980s, Michael Jordan was the star in the field of basketball. He was the one who wore these shoes and everyone followed suit. There was tremendous demand for these shoes and many companies like McDonald’s, Hanes and Gatorade wanted to rope him.
The best thing which happened to Michael Jordan was his association with Nike. The Air Jordan brand of shoes was named after him and Nike dedicated these shoes to the great basketball player. Nike made tremendous progress and was in the forefront and limelight for manufacturing the successful sneaker line in the world of basketball. Nike made history and thus Air Jordan was born.
There was huge publicity by way of TV commercials, in store advertising and on posters. Everyone was talking about Air Jordan sneakers. It was very easy to market this product. These shoes were not only stylish and durable, but were also very comfortable. Whenever Jordan scored a jumper, the shoes were focused and every basketball fan, be it a kid or a grown up wanted to own those shoes for sure. They wanted to follow him because he was the king of basketball. He was the youth icon during that period.
The latest addition to the Air Jordan family is the Jordan XXI. These shoes are pretty comfortable and stylish too.
The first pair of Jordans which were released in the market came in only one color. It was white, red or black. The new releases of Air Jordans are different from the older versions. You could get something in pure leather and also some suede. It has a seamless body and it lends a smooth look and also looks pretty stylish and fashionable.
The fullgrain uppers of leather lend comfort and durability. It has a tongue which juts out slightly higher as compared to the older models. But the look is still attractive and does not look cluttered. You could wear it with both formal and casual outfits.
The shoes are superb when it comes to performance at the gym because of the excellent support. The latest version of Air Jordans provides good ankle support which supports quick movements and is neither too loose nor too tight. The shoes have been crafted so well that it lends extreme comfort and durability due to its padding in the inside. The soft padding also enables easy and quick movements. The shoe is also blow proof and is able to absorb blows better, even when the foot is slammed against the ground.
Before 1984 Nike had absolutely no credit in the basketball world, in fact it faced jeopardy from the fast paced sportswear market in general. They basically needed a way in which to reinvent themselves in order to appeal to the market once again, which is how the business relationship with Michael Jordan first came about. Nike saw an opportunity in Jordan and as a result signed a $2.5 million deal with him for five years; Nike now stands as the most popular athletic shoe company in existence.
Since its first release back in 1985 there have continually been new designs of the Air Jordan athletic shoe released each year, even after Jordan retired from basketball. However when the first shoe was released back in 1985, things didn’t start out so smoothly and the release turned the athletic shoe industry upside down with some people praising its release while for others it caused nothing but controversy. For one this type of shoe had never been released in anything but white whereas the Air Jordans were black with bold red detail, causing them to soon be banned from the basketball league, a ban that Jordan himself broke time and time again, resulting in Nike getting fined but to Nike this was OK as people were starting to pay attention to the shoe. This attention soon became clear as many companies were starting to imitate the design in their own releases.
The designers responsible for the Air Jordans take aspects of Michael Jordans life, ideas and hobbies into account when producing the athletic shoes and as a result there are over 24 different models available. This offers an array of style, color and design for you to take advantage of; so basically with the amount of choice that is open to you, the Air Jordan makes the perfect shoe to be worn not just on the basketball court but also on a daily basis as well.
Each of the new Air Jordans that are created each push the boundaries of style and technology, an example of this can be seen within the third version of this athletic shoe that was created. This was designed by Tinker Hatfield and was the first within this product line to feature a visible air unit on the heel, similar to that of the Nike Air Max. Also within this version of the shoe, it was the first to feature the famous Jump-man logo. Out of all the sneakers that were produced within this brand it is this version that is said to be the favorite of Michael Jordan; in fact he wore this version during the 1988 Dunk Championship, which he went on to win along with many other historical events during his career. This shoe is definitely one of the most famous within the Air Jordan series.
The most recent release within this lineup comes curtsy of the Air Jordan 2009, which represents a sports shoe that uses technology known as Articulated Propulsion Technology, which is based around the carbon fiber prosthetic running technology. It is this increase in technology and the advancements that have come with it as well as Michael Jordans input that has pushed Nike to be the most popular Athletic Shoe Company in society today, a title that looks like its going to get stronger as more and more shoes are created and released.
The Nike Jordan Spizike also goes by the nickname of “Retro” Frankenstein, which it is also known by among the shoe sect that is very devoted to the Nike Jordan brand. This rather classified as being “odd” and “different” type of Nike Jordan is truly one of a kind for its own unique reasons. This Jordan shoe was made as a special gift to show thanks and appreciation to filmmaker Spike Lee. Spike Lee played an alias-called Mars Blackmon in a movie called ‘She’s Gotta Have It.’ The funny commercials that Lee made are what set the stage for the rise of the Air Jordan.
The Jordan Spizike was quickly dubbed the “Retro” Frankenstein shoe and for some reason it has as many haters as it had people who loved them. These very special tennis shoes were first released in one color way in the beginning. However, after the shoe was welcomed, two more color ways were added and then an additional five in number. One of the five color ways was one that was themed in association with another of Spike Lee’s movies titled “Do the Right Thing”. These Jordan wonders were shoes that included parts of other Jordan’s as well.
The “Retro” Frankenstein shoe as it is fondly called is a coming together of pieces from other existing Jordan footwear. The wings, which are located to the sides of the shoe, are originally taken from the Jordan 4. These wings function is to hold lace loops specifically. The tongue of the shoe and the lace locks come directly from the Air Jordan 6. The back tab to the shoe comes from the Air Jordan 9 and the sock liner that has the layered graphics comes from the Jordan 20. The two remaining other parts are the sole, midsole, and elephant print that has “Spike” comes from Air Jordan 3. The netting and the central silhouette was adapted solely from the Air Jordan 5.
The first color way for the Jordan Spiz’ike was white, red and green. This pair was limited and there were only 4.032 pairs that were released for sale. However, rumor has it that there were several pairs, which went unnumbered. The second color way used was black, red and green. They were a Life Style release in their own right. Some of the other color ways have included True Blue, Fire Red, and white, red and Argon blue.
The term Air Jordan came in from a typical jump which Michael Jordan, the legendary basketball player, specialized in. This jump was so popular that people gathered around in crowds to watch Michael take on victory after victory in NBA championships. The jump that took him high in the air gave birth to the brand of shoes known as Air Jordan – a brand that still lives on today. Michael has retired from basketball in early 2000 but the legacy that he has left behind in basketball lives on.
Air Jordan was later patented by the famous sportswear manufacturer Nike and a range of basketball shoes with the Air Jordan trade name was brought into existence. There were various versions and models produced by Nike from the year 1985 until date. Initially these shoes were doing poorly in the markets but with a strategic introduction of retro models, they became instant successes. The shoes were openly patronized by Michael himself and he went ahead and wore these shoes in the NBA championships much against the rules. He was fined five thousand US Dollars every time he wore these shoes but that did not stop the Air Jordans from being furiously imitated by other manufacturers. Nike reintroduced the shoe but there was no success in the campaign. The manufacturer then introduced the retro version of the shoes and there has been a prolific re-introduction of the Air Jordans I in retro format after that.
Air Jordans never had the need to reconsider further versions after their initial jitters. There have been in all around 22 versions introduced by Nike from time to time and each of them is in line with the existing trend in the world of basketball footwear today. There have been limited original editions reintroduced in the market from time to time with enormous success. Air Jordan bears the same impeccable quality characteristics that have been the hallmark of success for Nike across all other competitors. The comfort level of the shoes introduced by them from time to time is just perfect that keeps them ahead of everyone else in this niche industry today.
With every introduction of the shoes a number of models and color combinations have been introduced from time to time. This makes it wiser for the manufacturer to reach out to specific segments of buyers who base their buying decision on the colors of the shoes that they fall in love with.
Air Jordan shoes were reintroduced from time to time and there were limited introductions. The 2009 version saw exactly 2009 pairs being manufactured for the market of which was 1005 pairs were for the US and the remaining 1004 were for the world market. Michael has been honored with various titles from the NBC at different points of time.