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Nike followed up on its footwear fame by dressing athletes from head to toe, introducing apparel collections for tennis and basketball, which were popularized respectively by superstars John McEnroe and Nike jordan. In 1988, Nike's "Just Do It" slogan was introduced, and it remains one rather recognizable and successful commercial taglines. In 1990, the most important NikeTown store opened in Portland, Ore. The company signed golfing phenom Wagering action in 96.From the expand idea of football field, Nike invent their first football shoes after Frist World Cup using Adidas. From first general shoe to new technology nike Mercurial Vapor, Nike changes their way from time to time.