How Air Jordan Made Nike the Most Popular Athletic Shoe Company

Before 1984 Nike had absolutely no credit in the basketball world, in fact it faced jeopardy from the fast paced sportswear market in general. They basically needed a way in which to reinvent themselves in order to appeal to the market once again, which is how the business relationship with Michael Jordan first came about. Nike saw an opportunity in Jordan and as a result signed a $2.5 million deal with him for five years; Nike now stands as the most popular athletic shoe company in existence.

Since its first release back in 1985 there have continually been new designs of the Air Jordan athletic shoe released each year, even after Jordan retired from basketball. However when the first shoe was released back in 1985, things didn’t start out so smoothly and the release turned the athletic shoe industry upside down with some people praising its release while for others it caused nothing but controversy. For one this type of shoe had never been released in anything but white whereas the Air Jordans were black with bold red detail, causing them to soon be banned from the basketball league, a ban that Jordan himself broke time and time again, resulting in Nike getting fined but to Nike this was OK as people were starting to pay attention to the shoe. This attention soon became clear as many companies were starting to imitate the design in their own releases.

The designers responsible for the Air Jordans take aspects of Michael Jordans life, ideas and hobbies into account when producing the athletic shoes and as a result there are over 24 different models available. This offers an array of style, color and design for you to take advantage of; so basically with the amount of choice that is open to you, the Air Jordan makes the perfect shoe to be worn not just on the basketball court but also on a daily basis as well.

Each of the new Air Jordans that are created each push the boundaries of style and technology, an example of this can be seen within the third version of this athletic shoe that was created. This was designed by Tinker Hatfield and was the first within this product line to feature a visible air unit on the heel, similar to that of the Nike Air Max. Also within this version of the shoe, it was the first to feature the famous Jump-man logo. Out of all the sneakers that were produced within this brand it is this version that is said to be the favorite of Michael Jordan; in fact he wore this version during the 1988 Dunk Championship, which he went on to win along with many other historical events during his career. This shoe is definitely one of the most famous within the Air Jordan series.

The most recent release within this lineup comes curtsy of the Air Jordan 2009, which represents a sports shoe that uses technology known as Articulated Propulsion Technology, which is based around the carbon fiber prosthetic running technology. It is this increase in technology and the advancements that have come with it as well as Michael Jordans input that has pushed Nike to be the most popular Athletic Shoe Company in society today, a title that looks like its going to get stronger as more and more shoes are created and released.

Nike Air Jordans Shoes – Always Popular

Nike shoes have gained popularity amongst all classes of people and have ruled the market, thanks to its brand image. Nike has dominated the sports industry and many sports enthusiasts prefer these shoes. Nike is known for exceptional designs and quality. There are available in a variety of colors, shapes and designs and blend perfectly to match any outfit. These shoes lend the right look when you wear them and it suits all occasions.

Nike shoes add style to your persona. You could wear a pair of these shoes and look absolutely stunning and attractive. During the 1980s, these shoes were very much in demand and sportsmen sported it. The leather base became a roaring hit among the public. You could match it with a sporty as well as a stylish costume and it would not look out of place. The positives here are that Nike lends both style and comfort to the wearer. People experiencing foot problems can wear these shoes and be comfortable. Durability is another aspect when it comes to Nike shoes. The material used are of the top most quality and this is one of the reasons for its outstanding popularity.

When buying a pair of Nike Jordans, make sure you settle for a genuine one. The market is loaded with fake and replicas, so you need to be careful. It is important that the logo is in place. Nike Air Jordans are available in leading shoe stores and they are available at retail prices. The price of a pair could vary from approximately 700 dollars to approximately 300 dollars. The prices vary depending on the size and patterns. If you approach a wholesale dealer, you could get these shoes for a really cheaper price. Make sure you make your research on the net and check out for the latest designs, styles, prices and colors. This way, you would be able to save a considerable amount of money.

If you have to buy these are cheaper rates, you could approach a wholesale stores. Even though Michael Jordan is no longer associated with the sport, Nike is a monopoly in sportswear. There are online stores which offer discounts and you can get them really cheap as compared to the retail stores. Hence, make sure to browse through the net on and off to check out for some really good discounts.

When you buy these shoes online from a wholesaler, you would come across varied designs and colors as compared to a retail store. This is really a great advantage. So check out for some really good wholesale online stores and just order them now.