The term Air Jordan came in from a typical jump which Michael Jordan, the legendary basketball player, specialized in. This jump was so popular that people gathered around in crowds to watch Michael take on victory after victory in NBA championships. The jump that took him high in the air gave birth to the brand of shoes known as Air Jordan – a brand that still lives on today. Michael has retired from basketball in early 2000 but the legacy that he has left behind in basketball lives on.
Air Jordan was later patented by the famous sportswear manufacturer Nike and a range of basketball shoes with the Air Jordan trade name was brought into existence. There were various versions and models produced by Nike from the year 1985 until date. Initially these shoes were doing poorly in the markets but with a strategic introduction of retro models, they became instant successes. The shoes were openly patronized by Michael himself and he went ahead and wore these shoes in the NBA championships much against the rules. He was fined five thousand US Dollars every time he wore these shoes but that did not stop the Air Jordans from being furiously imitated by other manufacturers. Nike reintroduced the shoe but there was no success in the campaign. The manufacturer then introduced the retro version of the shoes and there has been a prolific re-introduction of the Air Jordans I in retro format after that.
Air Jordans never had the need to reconsider further versions after their initial jitters. There have been in all around 22 versions introduced by Nike from time to time and each of them is in line with the existing trend in the world of basketball footwear today. There have been limited original editions reintroduced in the market from time to time with enormous success. Air Jordan bears the same impeccable quality characteristics that have been the hallmark of success for Nike across all other competitors. The comfort level of the shoes introduced by them from time to time is just perfect that keeps them ahead of everyone else in this niche industry today.
With every introduction of the shoes a number of models and color combinations have been introduced from time to time. This makes it wiser for the manufacturer to reach out to specific segments of buyers who base their buying decision on the colors of the shoes that they fall in love with.
Air Jordan shoes were reintroduced from time to time and there were limited introductions. The 2009 version saw exactly 2009 pairs being manufactured for the market of which was 1005 pairs were for the US and the remaining 1004 were for the world market. Michael has been honored with various titles from the NBC at different points of time.
In early 1984 the famous Nike sneaker brand that we now see everywhere today was struggling. The previous year they were huge but as the running shoe craze began to die down Nike needed something new and inviting to make sure that the company stayed on top of the industry. During this time Michael Jordan was already endorsing some other companies and Nike saw him as the “Golden Ticket” to their success and therefore set out to sign him. Of course at this time Michael Jordan had no idea to what point this would grow but his agent saw the potential in signing a contract with Nike.
This then spawned the sneaker known today by many as the Air Jordans. Once Nike had gotten a hold of Michael they then presented him with the name as well as the first style and set of colors that they were planning on creating. During the conference between MJ his agent and the Nike staff things seemed to not go so well and Michael was said to have a sort of bored look on his face. Nike representatives where worried but as soon as they left the meeting Michael said that he would like to take part in this deal.
After Michael decided to officially take part in this deal Nike signed a 2.5 million dollar contract for five years, plus royalties and other fringe benefits and this was then the entire “shoe game” changed. At that time many basket ball sneakers were simple and white but not the new Air Jordan 1’s, they where a bold black and red. Now of course this is a huge switch but it caught the attention of viewers everywhere, even so much that the NBA banned the shoe from the league. This didn’t stop Michael from wearing them though, but every game they were worn the NBA charged Michael a $5,000 fine. This fine was paid by Nike and they could care less as their sneaker was getting HUGE exposure.
You would think that with its huge exposure they would sell off like nothing but with their steep prices the sales hadn’t been all that good and Jordan was looking on leaving the deal. This was until Hatfield stepped in and sat down Michael to have a one on one discussion on where he would like to see the design and company go. This was after the Air Jordan II’s had been released and during the planning of the Air Jordan III’s. With the help of Michaels input on the new Jordan III’s he made them lighter and with better materials which could be sold at a cheaper price. This was the turning point of Nike as sales sky rocketed.
After many years with Nike they decided that it would be best to make Air Jordan Shoes a sub-brand of Nike. After this was put into action the Jordans no longer where created with the Nike Swoosh or the Nike name on the sneakers giving the Jordan brand endless possibilities on where to venture from this point.
A brand which started on a bumpy road has grown to create one of the biggest impacts on the shoe industry and until this day, are still worn and praised on their appearance. Now there are many more Air Jordan shoes out there which include Air Jordan 1 all the way up to Air Jordans 24 which was the number that Michael Jordan played with during his basket ball career. If you are looking to purchase some of his famous sneakers they can be found in most sneaker retailers that are out today and although they are a bit more expensive expense comes with most nicer looking sneakers.