Every youngster is absolutely crazy about the Air Jordan Sneakers. Young, energetic and impressionable basketball players made a lasting impression on the youngsters by wearing these sneakers. During the late 1980s, Michael Jordan was the star in the field of basketball. He was the one who wore these shoes and everyone followed suit. There was tremendous demand for these shoes and many companies like McDonald’s, Hanes and Gatorade wanted to rope him.
The best thing which happened to Michael Jordan was his association with Nike. The Air Jordan brand of shoes was named after him and Nike dedicated these shoes to the great basketball player. Nike made tremendous progress and was in the forefront and limelight for manufacturing the successful sneaker line in the world of basketball. Nike made history and thus Air Jordan was born.
There was huge publicity by way of TV commercials, in store advertising and on posters. Everyone was talking about Air Jordan sneakers. It was very easy to market this product. These shoes were not only stylish and durable, but were also very comfortable. Whenever Jordan scored a jumper, the shoes were focused and every basketball fan, be it a kid or a grown up wanted to own those shoes for sure. They wanted to follow him because he was the king of basketball. He was the youth icon during that period.
The latest addition to the Air Jordan family is the Jordan XXI. These shoes are pretty comfortable and stylish too.
The first pair of Jordans which were released in the market came in only one color. It was white, red or black. The new releases of Air Jordans are different from the older versions. You could get something in pure leather and also some suede. It has a seamless body and it lends a smooth look and also looks pretty stylish and fashionable.
The fullgrain uppers of leather lend comfort and durability. It has a tongue which juts out slightly higher as compared to the older models. But the look is still attractive and does not look cluttered. You could wear it with both formal and casual outfits.
The shoes are superb when it comes to performance at the gym because of the excellent support. The latest version of Air Jordans provides good ankle support which supports quick movements and is neither too loose nor too tight. The shoes have been crafted so well that it lends extreme comfort and durability due to its padding in the inside. The soft padding also enables easy and quick movements. The shoe is also blow proof and is able to absorb blows better, even when the foot is slammed against the ground.